Comprehensive brand design
THE TRANSATLANTIC LAW FIRM
My client was looking for a largely neutral design that implied strength and trustworthiness. This firm worked with many clients based in Africa, and wanted to incorporate that color and feel into the design. I designed the logo, as well as letterhead, business cards, banners, and a branding style guide.
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NATIONAL STUDENT ADVERTISING COMPETITION: PIZZA HUT
After extensive focus group conversations, polling, and background research, one thing was obvious: customers don't want fluff, they simply want to get their order quickly and easily. We decided to revolve our entire campaign around this simple idea: Pizza Hut gives you JUST WHAT YOU WANT. We cut out everything that is unnecessary in the ordering experience and created a campaign focused solely on the simplicity of giving consumers just what they want. We developed an easy-to-use app and an accompanying campaign strategy to educate the public about the new digital format for ordering pizza. We've been honored to see our strategies realized by Pizza Hut in recent years following the competition, including our "Pizza Points" functionality, delivery tracking, and in-app pizza builder.
“Pizza Hut has built a beloved brand all around the world by providing customers with a great experience, and we saw this opportunity with the NSAC as a way to help move our digital ordering channels ahead of the pack,” said Jared Drinkwater, Vice President of Marketing for Pizza Hut. “We could not have been more impressed with the level of thinking demonstrated by all of the participating schools. Those that advanced all the way to the finals should know that their work could stack up against a lot of what we see in the real marketing world today. We are more excited than ever to continue to enhance our digital experience for our customers.”