Marketing Event

I planned and executed a comprehensive brand strategy for a party themed around Pantone's color of the year. I designed the logo, typography, color palette (working with the color "Peach Fuzz" was not easy!), and all the marketing collateral and signage.  I had the opportunity to materialize my work on a large scale, including a dozen or so unique signs, custom-made bean bag boards, branded name tags, gift bags, and the largest banner I've ever printed (20 feet wide)!

Beyond brand marketing, I expanded my skills in event planning. I carefully selected and coordinated with Sociable Cider Werks LLC as our venue, booked the remarkable cover band The Teddy Holidays, and secured the Twin Cities Photo Bus for an extra touch of fun. Girl Friday put together a stunning art installation, and Nikkolette's Macarons provided a lovely custom treat for our gift bags. Local screen printer Tee Squared did an excellent job printing my "just peachy" t-shirt design. Collaborating with the venue planner, caterer, and other partners, I orchestrated a seamless experience that resonated with our guests.

This experience reinforced my passion for bringing ideas from concept to completion, and I am excited to apply these skills to future projects.

Marketing Strategy & Brand Rework

Sandcastle Early Learning Center is a preschool education and day-care center based in St. Paul, MN. With a rich 40+ year history and a highly-regarded program, this organization had an excellent product, but lacked the opportunities to get in front of the right audience. By focusing our efforts on market research, my colleague and I were able to successfully boost attendance at the preschool by sending targeted content to local prospects. This project involved a brand rework and a complete rebuild of their website. Upon completion, we handed the reigns to the staff at Sandcastle to continue managing their website and marketing efforts moving forward.

Comprehensive brand design

THE TRANSATLANTIC LAW FIRM

My client was looking for a largely neutral design that implied strength and trustworthiness. This firm worked with many clients based in Africa, and wanted to incorporate that color and feel into the design. I designed the logo, as well as letterhead, business cards, banners, and a branding style guide.

Comprehensive brand design and ad collateral

KEEGAN WHITE MUSIC

---

I designed a logo, branding, and ad campaign for Keegan White. The campaign was largely focused on his show at the 7th St. Entry, and this design work became the basis for the brand identity we continued to iterate and execute for several years.

NATIONAL STUDENT ADVERTISING COMPETITION: PIZZA HUT

After extensive focus group conversations, polling, and background research, one thing was obvious: customers don't want fluff, they simply want to get their order quickly and easily. We decided to revolve our entire campaign around this simple idea: Pizza Hut gives you JUST WHAT YOU WANT. We cut out everything that is unnecessary in the ordering experience and created a campaign focused solely on the simplicity of giving consumers just what they want. We developed an easy-to-use app and an accompanying campaign strategy to educate the public about the new digital format for ordering pizza. We've been honored to see our strategies realized by Pizza Hut in recent years following the competition, including our "Pizza Points" functionality, delivery tracking, and in-app pizza builder.

View our complete campaign plan here.

“Pizza Hut has built a beloved brand all around the world by providing customers with a great experience, and we saw this opportunity with the NSAC as a way to help move our digital ordering channels ahead of the pack,” said Jared Drinkwater, Vice President of Marketing for Pizza Hut. “We could not have been more impressed with the level of thinking demonstrated by all of the participating schools. Those that advanced all the way to the finals should know that their work could stack up against a lot of what we see in the real marketing world today. We are more excited than ever to continue to enhance our digital experience for our customers.”

Designs for local bands and music acts

Copyright ©2014-2024 Michael Antolak.