What type of work should I outsource to a professional marketer?

We all know that a good marketing firm can design a logo, flyers, websites, typography… but what are some other things a marketer can do for your business? Here at Mike Up North Design & Branding, I like to share with my clients some of the other services I can provide. Nowadays, anyone can throw together some basic graphics on a computer. But if you already work with and trust a designer, creating graphics on your own can be counter-productive. Not only am I probably faster at putting together graphics, I know how to make them work together beautifully to contribute to your business’ success. Here is a handful of things you can have me, your marketer, work on so that you can have the time to focus on your business.

Social media campaigns

“But I like posting on my company’s social media!” you might say. Professional social media campaigns and posting on your own don’t have to be mutually exclusive. If you like using your socials, let your marketer know, and come up with a plan so that the things you and your marketer post compliment each other. If, on the other hand, you’re not a fan of running your own social media, that’s all the more reason to contract it out to a pro!

​Vehicle marketing

According to marketing research by the Outdoor Advertising Association of America (OAAA), vehicle wraps provide the lowest cost-per-impression compared to any other type of advertising, catching the eyes of as much as 30,000-70,000 people per day! ​Wrapping a vehicle, or even just applying a large sticker, can really help to create a professional image for your company car while constantly advertising your business.

​Cut vinyl and window graphics

Did you know that Mike Up North will broker print jobs for you? I even offer installation! Window graphics are a great inexpensive way to brighten up your storefront with images and colors. There are a variety of material options, including perforated vinyl (top, left) for increased visibility and black-out vinyl (top, right) to cover glass windows completely (right). There is even “frosted” vinyl (bottom), which can be used to frost glass in beautiful and creative ways.

​Posted flyers

You might think, “do people really pay attention to flyers?” It might surprise you to hear that the answer is “yes!” The fact is, a well-designed flyer can turn heads, and if backed by a good marketing strategy, flyers can make a big impact. Despite the fact that we have become surrounded by screens, studies consistently show that people still tend to read more thoroughly when reading from a sheet of paper Flyers tend to work best in busy sidewalks with lots of foot traffic. They tend to be particularly effective if you are hosting an event or a grand opening. 

Did you find something useful in this article? If so, let me know what it was, or send it to a friend! When you’re ready to kickstart your business, contact me to set up a consultation! [email protected]